CompTIA AI for Marketing Essentials is a practical, hands-on course that shows marketers how to integrate generative AI into real, day-to-day marketing work. Across 2 days, you’ll research audiences, plan campaigns, generate content, optimize SEO, personalize experiences, and automate workflows with AI tools. The course is scenario-driven, so you practice with realistic briefs and walk away with skills you can apply immediately.
Participants will leave with:
-
A practical toolkit of prompts, workflows and templates for daily marketing tasks
-
Confidence to evaluate and safely integrate AI tools into existing processes
-
A CompCert credential to showcase applied AI skills to employers or clients
Course Outline – 2 Days
-
AI-driven Market & Audience Research: Use AI to synthesize competitor, customer, and industry data; refine segments, ICPs and buyer insights; and uncover keyword and topic opportunities for stronger marketing strategies.
-
AI-assisted Content Strategy & Planning: Brainstorm and evaluate campaign concepts, topics, and formats; identify whitespace and competitor gaps; and use AI to develop content calendars, value propositions, and channel recommendations.
-
Generative AI Written Content Production: Draft, refine, translate, and localize marketing copy using AI writers. Repurpose existing content for SEO, brand voice, or new formats efficiently with AI support.
-
Generative AI Visual & Multimedia Production: Create or edit images, graphics, videos, and other multimedia assets using text-to-image and AI media tools to accelerate creative production across channels.
-
AI-driven Personalization & Experience Optimization: Use AI insights to develop segment-specific messages and recommendations and support manual personalization planning for improved audience engagement.
-
AI-enabled Campaign Automation & Management: Design multi-step campaign workflows with AI guidance to streamline execution and improve channel consistency.
-
AI-powered Analytics & Reporting: Transform raw marketing data into insights, visualizations, and executive summaries using AI to enhance reporting and decision-making.
-
AI-driven SEO Research & Optimization: Generate keyword strategies, metadata, and SEO content at scale using AI to strengthen organic visibility and search performance.
-
AI-assisted Social Content & Engagement: Create, optimize, and repurpose social posts, captions, hashtags, and influencer outreach materials using AI for channel-specific impact.
-
Prompt Engineering & Ethical AI Use: Design effective prompts to control output quality, creativity and voice, and implement governance practices such as sourcing, fact-checking and privacy safeguards for brand-safe AI use.
This course is ideal for:
- Digital, content, social media and brand marketers
- Marketing executives, coordinators and managers
- Communications, PR and advertising professionals
- Analytics and marketing operations specialists who support campaigns
Recommended Prerequisites:
There are no formal prerequisites for this course.
No prior AI or technical background is required. If you already use AI casually, this course helps you move from experimentation to reliable, structured use in your workflows.
Delivery Mode: Facilitated Classroom / Virtual Training
Private class only. Please email to enquiry@bridgingminds.net.
Duration: 2 Days
Course Fee
| Course Fee w/o GST | $900.00 |
| Course Fee w. GST | $981.00 |
| SME (Company Sponsored) – All Singaporean and Permanent Resident Employee | $981.00 |
| Singapore Citizens aged 40 years old and above | $981.00 |
| Singapore Citizen below 40 years old and Permanent Residents | $981.00 |
Certification Body
